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Amana Capital (www.amanacapital.com), part of 180 Capital, is a specialist in onlinetrading, providing institutional and retail clients in over 80 countries with direct access tothe global financial markets. Amana Capital is owned by private investors with a diversifiedcollection of global business interests represented by Manara Capital and Capital Guidance.Our shareholders create value through building differentiated businesses and investingacross a variety of asset classes including private companies, real estate, and publicsecurities.About the RoleWe are looking for a dynamic and creative writer to be part of our Marketing team. This role researches, creates, edits, and evaluates written and video content with the goals of increasing awareness of our group and its products & services, attracting web traffic, and supporting brand building & conversion activities. This position will work collaboratively with people across the Marketing and Sales teams to fulfill content requests and launch content through a variety of channels.

• Work with Marketing team members to develop content ideas (e.g. campaigns, blog posts, infographics, video scripts, tutorials, self-service content, etc..)
• Conduct SEO keyword research to guide the targeting of messages and content
• Produce and write content for a variety of messaging channels (e.g. email, social media, ad copy)
• Co-create visual content components with designers
• Works with Sales and Marketing teams to generate, publish and promote the content
• Track and analyze content performance and sales response
• Experiment with new content marketing strategies
• Edit content that is written by other team members and departments

• Bachelor’s degree in communications, English, marketing, or related field
• Minimum 5 years’ experience in communications
• Minimum 3 years in a professional writing or content marketing role, ideally in B2C Forex Brokerage company with financial services products
• Experience working in a CRM and CMS preferred

• Knowledge of marketing automation tools (including email) preferred
• Highly skilled in strategic communications preferred
• Excellent writing and presentation skills required
• Business literacy and the ability to convert technical language into easily understood content required
• Successful writer and marketer with a history of creating compelling long- and short-form content for a variety of campaign channels, and business needs
• Evident writing abilities, with a demonstrable gift for concise, persuasive communication
• Proven editing capability, with an eye for prioritizing the most impactful messages
• Extensive project management experience, driving content projects with fast turnarounds and through multiple rounds of review
• Experience with content management systems, sales, content/keywords research tools, and marketing automation systems is ideal
• Behaviors
• Ability to adjust tone and language based on audience and channel required
• Determined research capabilities, and being comfortable diving into keyword rankings, or collaborating with colleagues to find accurate information
• A person who avoids buzzwords, jargon, and words without impact
  
  

  At Amana Capital, our work environment resembles a beehive – we are always busy and always on the move. We’re looking for resilient enough people to adapt to our rhythm, who has a soft side for the financial market, who work hard, and are driven by passion and thirst for learning.

  We are very excited to meet with you. If you are intrigued by this opportunity and have what it takes to shine, we promise to do our best to provide constructive feedback to everyone who applies. Still, we apologize if we were overwhelmed with the number of applications and could not get back to you in a timely manner. If your application matches the job requirements, you will hear from us within 14 days.

  
  
  

Amana Capital (www.amanacapital.com), part of 180 Capital, is a specialist in online trading, providing institutional and retail clients in over 80 countries with direct access to the global financial markets. Amana Capital is owned by private investors with a diversified collection of global business interests represented by Manara Capital and Capital Guidance. Our shareholders create value through building differentiated businesses and investing across a variety of asset classes including private companies, real estate, and public securities.About the RoleThe marketing automation specialist is responsible for design, execution, maintenance and reporting of the company’s digital marketing campaigns through automated marketing programs. Their main objective is to strategically plan and implement successful marketing campaigns that accelerates growth for the demand generation activitiesThis role is tactically focused on managing the marketing automation platform (MAP) and fully leveraging its capabilities.

• Assist in the technical conceptualization of demand creation, nurturing and scoring program strategy throughout the lead lifecycle
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Idealize and create workflows that fit the purpose of generating new demand across existing and new potential clients
• Develop email, landing pages, lead capture forms and campaigns within the MAP, including templates for use by others within the marketing function
• Document MAP processes, programs and procedures
• Monitor and report effectiveness metrics related to tactics and programs managed by the MAP and related applications
• Technologies Supporting the Role
• MAP
• Sales Force / HubSpot / Adobe Automation
• Content management/Web content management
• Web analytics
• HTML editors
• Marketing resources management
• Advanced Microsoft Excel skills
• Advanced process diagramming skills (e.g., Visio)

• Bachelor’s degree, ideally in computer science, marketing, or business
• Previous experience in financial services, specifically Forex companies, is highly preferable.
• Minimum 3 years, working in digital marketing and designing/monitoring marketing campaigns
• Minimum 3 years, working with linked CRM and MA platforms
• Minimum 3 years, of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
• Understanding of the critical components of a MAP implementation
• Experience working with business owners in defining reporting and data requirements

• Strong verbal and written communication
• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
• Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies, and risk factors
• Ability to translate business requirements into technical specifications
• Behaviors
• Ability to converse at both technical and strategic levels
• Excels at problem-solving and approaching problems in multiple ways
• Enjoys learning and rapidly correlates new concepts to existing knowledge
• Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships
  
  

  At Amana Capital, our work environment resembles a beehive – we are always busy and always on the move. We’re looking for resilient enough people to adapt to our rhythm, who has a soft side for the financial market, who work hard, and are driven by passion and thirst for learning.

  We are very excited to meet with you. If you are intrigued by this opportunity and have what it takes to shine, we promise to do our best to provide constructive feedback to everyone who applies. Still, we apologize if we were overwhelmed with the number of applications and could not get back to you in a timely manner. If your application matches the job requirements, you will hear from us within 14 days.